Week 1
Build Trust
Introduce yourself, explain why they are receiving the email, and avoid hard selling.
USE THIS WITH THE MAIN REVIEW
Start With the MyLeadGenSecret Review
Before using the 30-day swipe sequence, review the cost, daily-lead model, realistic results and tracking strategy on the main MyLeadGenSecret page.
30-day strategy
Four Weeks, Four Different Goals
The campaign progresses from trust to education, then research and action.
Week 2
Teach the Basics
Explain offers, funnels, follow-up and why simple systems are easier to learn.
Week 3
Introduce Lead Lightning
Use RebrandXpress and the review page to explain the opportunity naturally.
Week 4
Research, Traffic and Action
Use Reviews, LeadsLeap, Udimi and LeadSystemGrow according to reader readiness.
Which link should I share?
Match the Link to the Reader's Intent
| Reader Stage | Best Link | Why |
|---|---|---|
| First introduction | RebrandXpress | Simple introduction |
| Wants more information | Lead Lightning Reviews | Detailed research page |
| Ready to join | LeadSystemGrow | Direct company-hosted referral page |
| Needs traffic | Udimi Guide | Paid traffic guidance |
| Needs tools | LeadsLeap Review | Tracking, pages and advertising tools |
Why the two work together
Lead Lightning Supplies the Offer. MyLeadGenSecret Supplies the Prospects.
Use Lead Lightning as the simple beginner offer, then use MyLeadGenSecret's daily leads, built-in mailer and this 30-day follow-up campaign to keep the conversation going.
Important: These swipes are designed for the My Lead Gen Secret mailing platform. Use only the available variables and review current sending rules before mailing.
{!firstname_fix}Corrected first name
{!lastname_fix}Last name
{!email}Email address
{!ip}Acquisition IP
{!date}Acquisition date
Day 1 through Day 30
Complete My Lead Gen Secret Email Swipes
Tap “Copy Email” to copy the subject line and complete message for that day.
Day 1
Subject: Have you seen Lead Lightning yet, {!firstname_fix}?
Goal: Introduce Lead Lightning with a low-pressure first touch.
Why this works: The first email introduces the offer without trying to force a decision.
Hi {!firstname_fix},
I wanted to show you the main Lead Lightning page first so you can see the system for yourself.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 2
Subject: Why I keep coming back to Lead Lightning
Goal: Build recognition around the Lead Lightning name.
Why this works: Repeated brand recognition can make later emails feel more familiar.
Hi {!firstname_fix},
There are a lot of affiliate tools online, but I like coming back to systems that are easy to understand.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 3
Subject: A $7 affiliate system worth looking at
Goal: Use the $7 entry as curiosity without overpromising.
Why this works: Price creates curiosity while the copy keeps expectations realistic.
Hi {!firstname_fix},
One thing that gets attention with Lead Lightning is the low $7 core entry. The important part is understanding what you’re actually getting.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 4
Subject: What makes Lead Lightning different?
Goal: Explain the simplicity of the system.
Why this works: Beginners often respond better to clarity than complexity.
Hi {!firstname_fix},
Lead Lightning is built around a simple affiliate process instead of making you learn a giant tool stack on day one.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 5
Subject: Could Lead Lightning be your first affiliate sale?
Goal: Set a realistic first-commission mindset.
Why this works: A realistic milestone is more credible than an income promise.
Hi {!firstname_fix},
The first commission is a better goal than chasing huge income claims. Lead Lightning gives you a simple offer to practice with.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 6
Subject: The simple part of Lead Lightning most people miss
Goal: Connect traffic with funnel quality.
Why this works: It teaches that traffic is only one part of the system.
Hi {!firstname_fix},
A lot of beginners focus only on traffic. The funnel and follow-up matter just as much.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 7
Subject: Lead Lightning without the hype
Goal: Build trust through a straightforward message.
Why this works: Straightforward language can reduce skepticism.
Hi {!firstname_fix},
I’d rather show you the actual page than make exaggerated promises about what any system can do.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 8
Subject: What actually happens after you join Lead Lightning?
Goal: Explain that setup and follow-up matter after joining.
Why this works: It sets the expectation that joining alone does not create results.
Hi {!firstname_fix},
Joining is only the beginning. The real value comes from understanding the funnel, activating it, and following up with leads.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 9
Subject: Why Lead Lightning can be easier for beginners
Goal: Position simplicity as a beginner advantage.
Why this works: Simplicity can lower the mental barrier to getting started.
Hi {!firstname_fix},
A simpler system can be easier to learn because there are fewer moving parts to figure out at the same time.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 10
Subject: The $7 question about Lead Lightning
Goal: Help readers evaluate the $7 offer rationally.
Why this works: It gives readers a rational way to think about the offer.
Hi {!firstname_fix},
For $7, the real question is whether the system helps you understand the affiliate process and gives you something you can actually promote.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 11
Subject: Is Lead Lightning really beginner friendly?
Goal: Reinforce beginner fit.
Why this works: Repetition around beginner fit reinforces the core positioning.
Hi {!firstname_fix},
If you are new to affiliate marketing, having one clear offer can make the learning curve much easier.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 12
Subject: One reason I like Lead Lightning
Goal: Give readers a specific starting point.
Why this works: A defined starting point makes action feel easier.
Hi {!firstname_fix},
What I like is that Lead Lightning gives you a specific place to start instead of leaving you staring at a blank page.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 13
Subject: What would you do with a simple affiliate funnel?
Goal: Explain why a focused funnel matters.
Why this works: It introduces conversion thinking without technical overload.
Hi {!firstname_fix},
A simple funnel gives visitors one clear next step, which is often better than sending them to a page with too many choices.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 14
Subject: Lead Lightning and the follow-up advantage
Goal: Introduce the importance of follow-up.
Why this works: Follow-up is a natural bridge into email marketing.
Hi {!firstname_fix},
Follow-up is where many affiliate campaigns either start working or quietly die.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 15
Subject: Before you spend money on traffic...
Goal: Encourage setup before buying traffic.
Why this works: It can prevent wasted traffic spend.
Hi {!firstname_fix},
Before buying more traffic, I’d make sure the Lead Lightning side is ready to receive and follow up with those visitors.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 16
Subject: Lead Lightning is more than just the $7 entry
Goal: Broaden the reader’s understanding beyond price.
Why this works: It adds depth beyond the headline price.
Hi {!firstname_fix},
The $7 entry gets attention, but the bigger picture is learning how traffic, leads, follow-up, and commissions connect.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 17
Subject: Why a simple funnel can beat a complicated one
Goal: Explain simple funnel strategy.
Why this works: A simple-funnel message is easy to understand and remember.
Hi {!firstname_fix},
Complicated funnels can look impressive while still confusing visitors. Simpler often wins when the message is clear.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 18
Subject: The Lead Lightning setup I would start with
Goal: Give a practical starting sequence.
Why this works: Specific steps make the system feel more practical.
Hi {!firstname_fix},
If I were starting fresh, I’d set up Lead Lightning first, learn where every link goes, then test one traffic source.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 19
Subject: What Lead Lightning is designed to do
Goal: Clarify what the system is intended to do.
Why this works: Clear positioning makes the offer easier to evaluate.
Hi {!firstname_fix},
Lead Lightning is designed to give beginners a practical affiliate offer and a path to follow rather than just theory.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 20
Subject: A simpler way to learn affiliate marketing
Goal: Reduce overwhelm for beginners.
Why this works: Reducing overwhelm can keep beginners engaged.
Hi {!firstname_fix},
You do not need to master every part of online marketing at once. One simple system can teach you a lot.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 21
Subject: Lead Lightning: offer first, traffic second
Goal: Teach offer-first, traffic-second thinking.
Why this works: The order of operations is practical and easy to remember.
Hi {!firstname_fix},
I’d get the offer and follow-up ready first. Then I’d worry about how much traffic to send.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 22
Subject: What makes a Lead Lightning lead valuable?
Goal: Explain lead quality and follow-up.
Why this works: It teaches that leads need a message and process.
Hi {!firstname_fix},
A lead only matters if the person receives a clear message and has a reason to keep moving through the funnel.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 23
Subject: The mistake I’d avoid with Lead Lightning
Goal: Warn against premature traffic spending.
Why this works: A cautionary angle can build trust.
Hi {!firstname_fix},
The mistake I’d avoid is paying for a pile of leads before knowing whether the funnel and follow-up are ready.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 24
Subject: How I would test Lead Lightning from scratch
Goal: Encourage controlled testing.
Why this works: Small tests feel safer and more credible.
Hi {!firstname_fix},
If I were testing Lead Lightning from zero, I’d keep the first campaign small and track what people actually do.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 25
Subject: Lead Lightning doesn’t need to be complicated
Goal: Reinforce simplicity.
Why this works: The simplicity theme supports Lead Lightning’s beginner positioning.
Hi {!firstname_fix},
You can make affiliate marketing complicated very quickly. Lead Lightning works better when you keep the process simple.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 26
Subject: Why follow-up matters with Lead Lightning
Goal: Explain why repeated follow-up matters.
Why this works: It explains why one email is rarely enough.
Hi {!firstname_fix},
Most people will not buy the first time they see an offer. That is why consistent follow-up matters.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 27
Subject: Lead Lightning and your first real campaign
Goal: Teach basic campaign structure.
Why this works: Campaign structure makes the recommendation more useful.
Hi {!firstname_fix},
A real campaign means more than sending a link. It means knowing the offer, audience, message, and next step.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 28
Subject: What to focus on before chasing more leads
Goal: Shift focus from volume to conversion.
Why this works: It teaches quality over raw lead volume.
Hi {!firstname_fix},
More leads are not automatically better. I’d focus first on whether the current leads understand the Lead Lightning offer.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 29
Subject: The Lead Lightning path I’d use today
Goal: Summarize a practical Lead Lightning path.
Why this works: A summarized pathway makes the next action clear.
Hi {!firstname_fix},
My preferred path is simple: understand Lead Lightning, activate the system, prepare the funnel, then start sending measured traffic.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Day 30
Subject: Ready to take another look at Lead Lightning?
Goal: Finish with a direct invitation to revisit the main page.
Why this works: The final email gives a natural closing call to action.
Hi {!firstname_fix},
You’ve seen several angles this month. If Lead Lightning still interests you, the main page is the best place to take another look.
If you want to see exactly what I’m talking about, here’s the main Lead Lightning page:
Take a look when you have a minute and decide for yourself whether it fits what you’re trying to do.
— Reuben Glover Jr
Mailing guidance
Use the Sequence Like a Conversation
Send one message per day in order. First name and acquisition date are usually enough personalization. Referencing an IP address or email address unnecessarily can feel invasive.